On Thursday evening, amid swirling speculation about the Brown University gunman, CNN’s Kaitlan Collins used social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.
Although the network is hardly a impeccable news source, her statement resonated for a lot of people. It remains one of the broadcasters where you can find reality-based and largely trustworthy reporting – particularly during crises such as the one developing near a New Hampshire storage facility.
An Uncertain State Amid a High-Stakes Tug-of-War
However the news network, now 45 years old, finds itself in a uncertain position as two giant media conglomerates vie for ownership of its parent company, Warner Bros Discovery.
No matter the result, the fate of CNN has become part of a major game of business acquisition, rather than as a question of what serves the information-seeking public.
“This is yet another example of the deep structural problems with roots in decades of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The speculation about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a more important point.
“It gets presented as a financial tale with influential figures as the central actors, but there is scant discussion of the public interest,” Pickard said.
The Additional Element: Political Influence
This situation is complicated by Donald Trump’s views about a network he has consistently labeled as perhaps his main “fake news” adversary.
Think back to the cries of “CNN sucks!” at the president’s rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.
Trump now claims that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from journalistic oversight. That is one reason why he appears to support Paramount Skydance, which has made a hostile bid.
He has grounds to prefer that company more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently installed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that historic news network.
An Outcome of More Instability
Notably, if Netflix wins, CNN and other cable outlets would first be separated into a separate entity. Such a move could be a relief to many at the network, but it’s not exactly a safe harbor. That setup could set up CNN for yet another acquisition. It never ends.
If you ask Timothy Wu, a great deal of this is against the law, anyway. The prominent critic of big tech’s dominance wrote recently that competition laws should block both deals.
“Each proposed deal would be detrimental to the country, and both should be contested by regulators,” Wu recently wrote.
The Core Issue and a Path Forward
Whatever happens in this situation, the larger issue endures.
“Our current system is a highly system hostile to democracy, but we must resist the belief that change is impossible,” Pickard emphasized. Regulatory choices – dating back to the 1930s and 1940s – helped to build this overly commercial monster, and new policy decisions can fix it.
Can reform occur in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will be impossible forever.
Policies that bolster independent news organizations, reinforce local journalism, subsidize public media, and outlaw the accumulation of media power in very few hands are achievable – they are essential for a robust democracy.
Regarding media ownership, larger is not superior. And news organizations such as CNN cannot be pawns in the latest acquisition battle.